4th FLOWER EXPO POLAND brief summary: the success, naturally!

Once again the joint event of FLOWER EXPO POLAND and GREEN IS LIFE has delivered outstanding experiences. The only comprehensive trade show in the country – for the entire flower and garden industry – has proved to be the most engaging, too. The 4th edition of the fairs took place on September 5-7, 2019 in Warsaw.

Again, with almost 300 exhibitors representing 11 countries this year, the trade show was also the biggest one for the green industry in Poland. Nearly one-third (92) of the exhibitors were foreign, predominantly from the Netherlands. It is no surprise taking into consideration Poland is already the 5^th export destination for Dutch flowers and plants. This rate has been on the rise for the past five years now with annual double growth! Poland also ranks among the top three largest climbers in absolute value in Dutch agricultural imports.

All because it is so natural for Poles to choose flowers when it comes to gifts, events and special moments. This national custom was the inspiration for FLOWER EXPO POLAND 2019 motto – Natural Choice – which emphasized also that the organic need of people is to surround themselves with greenery. Those two ideas were included in the trade show wide scenography and program – showrooms, flower shows, seminars and workshops.

Examples? Inspring showrooms, #UrbanJungle and #GreenCode, presenting pot plants in different styles and interiors. Or the seminar on how to decorate events with plants.

Flower demos attracted much interest with exploring general and coming season trends. For instance, one could learn how to introduce sustainability in a flower shop with implementing 3R (reduce, reuse, recycle) policy. Autumn/Winter 2019 commercial trends were shown in shows like Floristic prêt-à-porter by Maciej Krzus and his students from a floristry course at a school in Jawor, Lower Silesia. More artistic visions of floral arrangements were presented by internationally recognized Zygmunt Sieradzan (representing Polish Florists Association) or Hans Zijlstra, the guest from the Netherlands.

Those who had been waiting for trade seminars were satisfied, too. The fairs program incorporated practical lectures (though with some show elements) on social media marketing, visual merchandising or pricing management in a flower business. Presented offer was also trend following, including magnitude of new (cut and potted) flower varieties from all over the world (e.g.: Holland, the US, Denmark, Ecuador, Kenya, Italy…), air-purifying and fancy (those fashionable succulents!) plants or edgy accessories.

That exhibitors’ wide offer was seen by over 15.000 guests of the fairs coming from 38 countries. The biggest groups of foreigners were mostly from Poland’s neighbor states: Ukraine, Lithuania, Russia, the Netherlands, Belarus and Latvia. 7.025 guests were trade professionals (incl. representatives of six Taiwan’s biggest orchid producers) proved: it was natural to be there!

Dawid Krążyński

Redaktor, copywriter, pijarowiec. Założyciel portalu i redaktor naczelny.